Today is Election Day in America. Regardless of who wins, it appears that this election will have a very large turnout. That is great. It would be nice if everyone was always this involved in the political process.

As a result of the large turnout something you are likely to see nearly everywhere is the omnipresent “I Voted” sticker. These stickers have been given out since the 1980’s from local to national elections as a way to encourage voting. And it works. Not only does the sticker work as a memory jog to those who might forget that it is Election Day, but it also works as a societal pressure point. Furthermore, it has become a part of the American subconscious as people now immediately post their sticker selfies on social media sites like Facebook and Instagram.

The ubiquitous “I Voted” sticker shows that something simple can garner great marketing penetration. Companies don’t have to spend millions of dollars to change paradigms or disrupt markets. Corporations are not required to advertise on expensive legacy media channels. Rather they can do small things, and gain much better traction with the right message.